Reframing Born Free’s marketing mindset

Written By Matt Beese

Born Free | Charity | UK

Client problem:

How can we improve the capability of our marketing team whilst developing a new way of thinking about marketing?

Toolkit:

  • Consultancy on marketing and brand thinking

  • Co-created marketing and comms workshop and design


Outcomes:

  • A new approach to their marketing planning framework and structure

  • Clarity on marketing team structure and responsibilities

  • Campaign development for 12-18 month period

Matt Beese
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