A Well Thought idea is only worthy of the name if it is realised in a tangible, effective, and productive way.
We put our ideas to work in real-world initiatives that really matter to us. Ideas create the energy for change, and speak volumes, and we also make stuff happen.
rent-flex - transforming the landlord-resident relationship
Owned and developed in a partnership between Well Thought and the Centre for Responsible Credit, rent-flex imagines a new way for low-income households to pay rent. We designed it from the inside-out, specifically for financially vulnerable audiences, to completely reframe the resident-landlord relationship. Funded by the JP Morgan Foundation & Innovate UK.
Well Thought: visual thinking | realising concept to product | service design | engaging vulnerable audiences | UX | design thinking