Design thinking is our go-to starting point, however as the saying goes ‘context is everything’ – understanding the system or organisation you are designing for means what you design is more likely to be successfully implemented, effectively adopted and sustainable. Seeing the inter-relationships and patterns of change articulated can simplify thinking.

Our focus on stakeholder insight and engagement, managing uncertainty, and developing a ‘good enough’ mindset can often accelerate the enablers and help erode the blockers around new products, services or ways of working.

This is why we wrap systems thinking around our design process. 

If you want know more about how designing services, products or solutions to complex problems might need some systems thinking firepower (take a look at our thoughts and case studies or get in touch and we can tell you more. If you want some light-hearted thinking about what can happen to design thinking in the absence of systems thinking try these…